Generation Y Gets Involved

USA Today discusses how Generation Y is getting involved:

They may be less radical than baby boom activists in the 1960s and 1970s, whose demonstrations for civil rights, women’s equality and protecting the environment and protests against the Vietnam War became flashpoints for their times. But thanks in large part to the Internet, this generation is much more aware of the world. And because national tragedies such as the 9/11 terrorist attacks and Hurricane Katrina have scarred their youth and adolescence, experts see signs these young people are creating their own brand of social consciousness.

The article includes the following stats validating their claim:

  • Sixty-one percent of 13- to 25-year-olds feel personally responsible for making a difference in the world
  • 81% have volunteered in the past year
  • 69% consider a company’s social and environmental commitment when deciding where to shop
  • 83% will trust a company more if it is socially and environmentally responsible
  • Two-thirds of college freshmen (66%) believe it’s essential or very important to help others in difficulty
  • feelings of social and civic responsibility among entering freshmen at the highest level in 25 years
  • Volunteerism by college students increased by 20% from 2002 to 2005
  • 69% said they were likely to vote in November, and 80% said they were registered to vote
  • Of the 28% of ages 13 to 25 who are employed full time, 79% said they want to work for a company that cares about how it affects or contributes to society

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