Ministry Blogging

The Washington Post has a great story about the potential of blogs in ministry. Here are some interesting quotes to ponder:

Pastor Ben Arment describes the potential of blogs to reach younger generations:

“As a pastor, I shouldn’t be just leading a church but connecting with people using the same formats they use every day,” [Pastor Ben] Arment said. Blogging is “a forum that’s successful because it corresponds with how younger generations think.”

Pastor Mark Batterson brings up a perspective that I share strongly…it is hard to comprehend a church who is trying to reach younger people not integrating a blog into their ministry strategy:

“I used to think that the blog supplemented my weekend message,” said [Pastor Mark] Batterson, who draws upward of 25,000 visitors a month to http://www.evotional.com . “Now I wonder if it isn’t the other way around. It’s hard for me to imagine why a church that has younger members wouldn’t have a blog component.”

Author Brian Bailey touches on an important point about ministry blogs–they don’t initiate community in the church but they certainly can foster it. His book could be an interesting read:

“Increasingly, people want to have a personal connection with their church and their pastor,” said Brian Bailey, who co-wrote an upcoming book, “The Blogging Church,” about how churches can use the medium to reach out to members. Blogs provide a unique opportunity for people to feel more invested in their church, even if the pastor doesn’t have time for a face-to-face meeting, he said.

Associate Pastor Neil Craigan understands the thought-provoking potential of blogs:

“I’m in a position to raise important questions, and blogging is a tremendous way to do that.”

From a catholic priest who must have forgotten about the great commission:

“I do think a lot of people keep their blog as a way to evangelize, but when I put mine up, it was specifically not to do that,” he said. “This is personal, not professional, for me.”

One thing is for sure…if the Washington Post is recognizing the potential of blogs in ministry, it is time for you and I to do so as well.

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